Executive Blog

Lean Mean Marketing & Sales Machine

So to start my online business finance brokerage , I've decided that one key is cutback on my marketing and rather focus my energy into sales . My orginal plan was to start out with a marketing campaign of over 3000 direct mailings and $500 in online advertisements . I realize that some other brokers in my industry may consider those in themselves small efforts. But I can't even afford to do them! But, I realize that marketing isn't the key, at least now in the beginning. I now see the light, that a good salesperson is worth more than a marketer any day of the week. Marketing might build awareness, but it's sales that put money in the bank. The great thing about sales, though, is that you practically need no money to do it. Isn't that great to know!

posted by Michael Anders @ Tuesday, August 08, 2006