Executive Blog

Changing Direction

After operating Broadgate for what has almost been a year, I have faced many different challenges yet encountered many new opportunities. Reflecting over the past year, I see that Broadgate is not the company that I orginally envisioned or planned. In fact though, it is much better.

Orginally, the plan was to serve smaller start-up businesses with revenues and assets well below a million dollars. However, smaller deals were harder to source and the market competition for them was much more than my company was ready to handle. Instead, I took a counter-intuitive approach and went after larger companies in the middle-market sector. With this approach, we have actually had more success because the revenue upside from these larger clients is much greater.

Right now, our goals are to continue to build our marketing reach within the middle-market sector. We target companies in oil & gas, manufacturing, technology, and finance. These 4 niches have presented the most opportunities for us.

posted by Michael Anders @ Thursday, July 12, 2007